Live Tweeting
Online Cosmetics Shop
This project was developed for Moldways, a leading cosmetics distributor and importer in Romania, collaborating with over 500 businesses nationwide. The design is not just conceptual; it has been actively utilized in their web application for several years and has received positive feedback from many of their customers.
THE PROBLEM
Creating a website for Moldways, a prominent cosmetics distributor and importer in Romania working with over 500 businesses, presented several challenges related to effectively communicating the company’s long history and reputation. The website should reflect their 30-year experience in the beauty industry, showcasing their extensive product portfolio and long-standing relationships with beauty salons and retail shops. It needed to highlight the quality and prestige of the brands they distribute, ensuring a professional and trustworthy image while creating an intuitive experience for the clients interacting with the business virtually for the first time, especially the eldery ones. Additionally, integrating information about their physical locations was vital for building credibility and customer trust.
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Mini Demo
This demo briefly showcases some of the main pages of the online store.
UNDERSTANDING THE USER
One of the key challenges was translating the personalized, face-to-face experience that salons, shops, and long-standing clients have with sales agents into an engaging and intuitive virtual one.
Clients, particularly beauty salons and retail shops, are used to navigating products through specific categories, brands, and product lines. Ensuring an intuitive, user-friendly design with clear categorization—by type of product, brand name, or professional vs. consumer products—is essential for maintaining the familiar and efficient shopping experience these clients have had with sales agents. This setup enhanced their comfort and trust in the virtual platform.
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​Another challenge when developing Moldways' website was replicating the personalized service clients received from sales agents. This included features like allowing customers to ask follow-up questions in real-time, similar to how they interact with agents, and offering customized discounts based on purchase history or loyalty. To translate this experience online, features such as live chat support, dynamic discount options, and personalized product recommendations helped recreate the interactive and flexible nature of their in-person sales experience, making clients feel heard and valued even in a virtual environment.